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Archive for January, 2008

The Moment of Truth

Posted in analysis of behavior, economics, game shows, tagged , , on January 24, 2008 | 2 Comments »

Who else watched this insane, inane show? me. myself and I.  Why? because I love watching people.  also, i’m also a sometimes consultant to producers of game television. Beyond the obvious hook to this show (jerry springer meets deal or no deal), this show is a perfectly crafted behavior experiment.  This thing works on so [...]

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Writer’s Strike and Consequences

Posted in business strategy, economics, hollywood, tagged , , , , on January 23, 2008 | Leave a Comment »

Quick hit here… Companies are finally aggressively marketing alternatives to TV and using the writer’s strike as user chum. This is an economic problem for TV that will not be evident for many months.  Here’s why: Ad rates online are at least 1/3rd lower than TV/Print rates.  Migrating the same viewership online cuts your revenue [...]

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Behavioral Targeting

Posted in analysis of behavior, tagged , , , , , , , on January 22, 2008 | 2 Comments »

This is a hot buzzphrase and has been for 5 or 6 years in online advertising. As one company puts it: “Behavioral targeting allows marketers to respond to identified consumer behaviors and gives them the ability to deliver “timely” messaging in an environment outside of where the behavior was captured. What this means to advertisers [...]

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Economic Help?

Posted in economics, tagged , , , on January 19, 2008 | Leave a Comment »

I can’t say I’m surprised by media and governments narrow-minded approach to re-energizing the economy. Normally, I wouldn’t post on this subject, except that I think media plays a big part in reinforcing attitudes the public carries about our economic situation. We never seem to get beyond the basic economic indicators to explain the situation [...]

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Lack of Analysis => Lack of Innovation

Posted in business strategy, data mining, economics, tagged , , , on January 13, 2008 | 1 Comment »

It’s very evident to me that businesses, organizations and individuals who don’t handle data well (i’ll define that shortly) don’t end up making any difference (traffic, profit, buzz…). yeah, that’s probably not intellectual news to anyone.   really, though, how many people really handle data well? Here are some common samples bad analysis, bad data, [...]

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ABCnews & Facebook Debates: A Rare Convergence in Media That Works!

Posted in politics, vertical media, tagged , , , , , , on January 6, 2008 | Leave a Comment »

37,000 participants on Facebook during the live debates last night. live polling live blogging email direct to campaign advisors immediate reactions raw videos from the event videos from the location The debates were lively and alive.  Interactive and immersive.  Ok, ok, so some of the political banter during the debate itself was the same ol’ schtick but this time we get to tell [...]

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