Monthly Archives: January 2008

The Moment of Truth

Posted on January 24, 2008 by

Who else watched this insane, inane show? me. myself and I.  Why? because I love watching people.  also, i’m also a sometimes consultant to producers of game television. Beyond the obvious hook to this show (jerry springer meets deal or … Continue reading →

Posted in analysis of behavior, economics, game shows | Tagged , , | 2 Comments

Writer’s Strike and Consequences

Posted on January 23, 2008 by

Quick hit here… Companies are finally aggressively marketing alternatives to TV and using the writer’s strike as user chum. This is an economic problem for TV that will not be evident for many months.  Here’s why: Ad rates online are … Continue reading →

Posted in business strategy, economics, hollywood | Tagged , , , , | Leave a comment

Behavioral Targeting

Posted on January 22, 2008 by

This is a hot buzzphrase and has been for 5 or 6 years in online advertising. As one company puts it: “Behavioral targeting allows marketers to respond to identified consumer behaviors and gives them the ability to deliver “timely” messaging … Continue reading →

Posted in analysis of behavior | Tagged , , , , , , , | 2 Comments

Economic Help?

Posted on January 19, 2008 by

I can’t say I’m surprised by media and governments narrow-minded approach to re-energizing the economy. Normally, I wouldn’t post on this subject, except that I think media plays a big part in reinforcing attitudes the public carries about our economic … Continue reading →

Posted in economics | Tagged , , , | Leave a comment

Lack of Analysis => Lack of Innovation

Posted on January 13, 2008 by

It’s very evident to me that businesses, organizations and individuals who don’t handle data well (i’ll define that shortly) don’t end up making any difference (traffic, profit, buzz…). yeah, that’s probably not intellectual news to anyone.   really, though, how … Continue reading →

Posted in business strategy, data mining, economics | Tagged , , , | 1 Comment

ABCnews & Facebook Debates: A Rare Convergence in Media That Works!

Posted on January 6, 2008 by

37,000 participants on Facebook during the live debates last night. live polling live blogging email direct to campaign advisors immediate reactions raw videos from the event videos from the location The debates were lively and alive.  Interactive and immersive.  Ok, ok, so some of the political banter during … Continue reading →

Posted in politics, vertical media | Tagged , , , , , , | Leave a comment