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Daily Archives: January 22, 2008
Behavioral Targeting
This is a hot buzzphrase and has been for 5 or 6 years in online advertising. As one company puts it: “Behavioral targeting allows marketers to respond to identified consumer behaviors and gives them the ability to deliver “timely” messaging … Continue reading →
Posted in analysis of behavior
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Tagged ad targeting, behavior, behavioral targeting, bt, claria, jumpstart, sem, targeting
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