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Archive for March, 2008

Traditional Publishers in 2008 – Economic Reality

Posted in business strategy, economics, media, online advertising, traffic, vertical media, tagged , , , , , , , on March 30, 2008 | 3 Comments »

The Situation
A few weeks ago I covered the negative economic reality of video based advertising and the conflict between TV ads and Internet video ads.  To clarify, it is negative for the major networks and those that benefit from aggregated audience, distribution and ad spending.  For individuals and small companies it remains positive (e.g. a [...]

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A Random Walk in Data on Tuesday

Posted in analysis of behavior, biology, data mining, social networks, tagged , , , on March 25, 2008 | Leave a Comment »

This is a very cool blog.
This post, a summary of collective behavior research, is a nice follow up to my last few posts.
 I also happened into this visualization of voter behavior from the last presidential election.  It would be fun to extend this into specific issues but it’s pretty clear that consequences shape behavior and how [...]

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Barack Obama vs. Hillary Clinton vs. John McCain – Voting Schedules

Posted in analysis of behavior, politics, search, tagged , , on March 23, 2008 | 2 Comments »

Observe this graph of Google search traffic by the remaining candidates.
Blue is Barack Obama, Red is Hillary Clinton, Orange is John McCain

The spikes all correlate with voting days or the day after.
I have nothing profound to say other than it’s pretty interesting that the days when tons of people seek info is after the die [...]

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Social Networking and Behavioral Targeting Response

Posted in analysis of behavior, data mining, online advertising, social networks, tagged , , , , , on March 23, 2008 | Leave a Comment »

I received the following from a director of ad operations, Jeremy Jones, in response to yesterday’s post on collective behavior and the other day’s post on vertical media.  His remarks focus on the confusion over social networking advertising (both selling and buying).  I include the full remark here and an annotated remark below.
[Social networks/social [...]

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Collective Behavior Perspective

Posted in analysis of behavior, data mining, decision theory, economics, grid computing, information theory, social networks, tagged , , , , on March 22, 2008 | 1 Comment »

There’s a remarkable feature on Edge.org.  I point it out because it’s robust dialogue about collective behavior.  In particular, the discussion is decidedly not casual agentish, mind-body dualist nor monocasual.  Dr. Couzin is refreshing!  His approach ties very well to analysis of media (collective behavior!)  (Read his other stuff like this essay, too!)
how can a [...]

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Google Behavior Based Advertising

Posted in analysis of behavior, grid computing, online advertising, search, tagged , , on March 22, 2008 | Leave a Comment »

How convenient!  Slashdot had a lead post about Google ad patents and these patents are all about behavioral targeting.
19. The computer-implemented method of claim 18 wherein actions of the user monitored are selected from a group of user actions consisting of (a) cursor positioning, (b) cursor dwell time, (c) document item selection, (d) user eye [...]

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Vertical Media (Glam, Break, Federated…) – blah!

Posted in business strategy, data mining, economics, online advertising, tagged , , , , on March 22, 2008 | 3 Comments »

Today a little bit of a spat broke out about Federated Media and Glam.
John Battelle wanted to make a general statement when specific ones can easily be made.  Most of these vertical ad networks and vertical ad plays stink.  They aren’t good (or any better than anything else).  They aren’t special for the user, the [...]

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Anatomy of A Decision in Life – Applying to NKS Summer School

Posted in analysis of behavior, decision theory, tagged , , , , , , on March 21, 2008 | 2 Comments »

After a prodding from a pal, I decided to apply to the Wolfram Science NKS Summer School. NKS is a fun and exciting research area and Mathematica rocks. I have done some preliminary research in trying to merge automata to experimental analysis of behavior. Three solid weeks of study and interaction with others [...]

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Barack Obama’s Speech – Behaviorist Perspective, post 3

Posted in analysis of behavior, economics, politics, religion, speculation, tagged , , , , , , , , , on March 19, 2008 | Leave a Comment »

John H. Bryant writes:
Behaviorally speaking, what happened when Barack Obama spoke on religion yesterday?For some, like the way I approached the speech and later his presentation, Obama’s speech might have seemed to be about religion… or perhaps the American Black experience… or perhaps the generational tug of our past with what is important to [...]

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Barack Obama’s Speech Distribution – Behaviorist Perspective, post 2

Posted in analysis of behavior, media, politics, religion, tagged , , , , , , , , , on March 18, 2008 | 2 Comments »

Barack Obama’s speech was so full of interesting threads. The issue of religion and our ever more confusing association with a particular religion, its leaders and its every rule is central to Obama’s speech – and likely some of his more robust and potentially inflamatory arguments.
I’m posting this article recently published by my friend [...]

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