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Daily Archives: March 22, 2008
Collective Behavior Perspective
There’s a remarkable feature on Edge.org. I point it out because it’s robust dialogue about collective behavior. In particular, the discussion is decidedly not casual agentish, mind-body dualist nor monocasual. Dr. Couzin is refreshing! His approach ties very well to … Continue reading
Google Behavior Based Advertising
How convenient! Slashdot had a lead post about Google ad patents and these patents are all about behavioral targeting. 19. The computer-implemented method of claim 18 wherein actions of the user monitored are selected from a group of user actions … Continue reading
Vertical Media (Glam, Break, Federated…) – blah!
Today a little bit of a spat broke out about Federated Media and Glam. John Battelle wanted to make a general statement when specific ones can easily be made. Most of these vertical ad networks and vertical ad plays stink. … Continue reading
Posted in business strategy, data mining, economics, online advertising
Tagged break, CPM rates, glam, niche marketing, vertical
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