Traditional Publishers in 2008 - Economic Reality
Posted in business strategy, economics, media, online advertising, traffic, vertical media, tagged advertising spend 2007, distribution, economics, google, newspaper advertising, online ad, print, yahoo on March 30, 2008 | 2 Comments »
The Situation
A few weeks ago I covered the negative economic reality of video based advertising and the conflict between TV ads and Internet video ads. To clarify, it is negative for the major networks and those that benefit from aggregated audience, distribution and ad spending. For individuals and small companies it remains positive (e.g. a [...]
