Amazon Kindle Numbers – Good Scratch Math

Wired has a nice bit of scratch math on the potential sales number of kindles and some logic to justify the scratch math.  I like it!  Pretty good conjecture on the behavior that might drive someone to own a kindle.

“So the Kindle’s target buyer would be a person who reads so much that they have ceased instilling books and periodicals with nostalgic value…yet not so much that they are rarely far enough from a computer to really need a separate device.”

i.e. Not a very big market???????

I own one and I’m not sure I fit the above description but…. there are certain books and periodicals where I just need the data.  A no, owning a kindle has not slowed by physical book buying or reading at all.

This entry was posted in business strategy, product development, software, speculation and tagged , , . Bookmark the permalink.

One Response to Amazon Kindle Numbers – Good Scratch Math

  1. I own one, and I definitely do not fit the above description. I commute and lug around a bag 5 hours a day, and am at work 8 hours a day, = 13 hours a day I’m away from my bookshelf.

    Hence, the skinny, light Kindle on which I store hundreds of books makes sense.

    I also hate printing out articles, and my printer at home isn’t working (nor do I want to pay the exorbitant price for HP 02 replacement cartridges). Hence, paying .10 to email myself articles to read on the Kindle makes sense.

    What a dopey analysis. Conjecture of a non-user next to the anecdotal evidence of two users who don’t support it = sloppy conjecture.

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