Outside of the oath and benediction speech, the Jason Wu designed dress was the most discussed, blogged, reported media factoid during this crazy inauguration.
Jason Wu's Michelle Obama Dress
So what’s all that free press worth?
So far, almost no traffic reported on Jason Wu’s site up until Jan 20th.
By the fact that the site is even up means perhaps not much internet business comes from all this press.
Google Trends shows a nice spike, but the name Jason Wu doesn’t even come close to Superbowl or inauguration.
Jason Wu Michelle Obama Dress
Unfortunately, we’re just going to have to wait and see what impact this worldwide acclaim has for a designer. Perhaps fashion design is simply not measured accurately by online traffic. I suspect with my somewhat educated knowledge of the fashion industry and media that his reputation is now very secure and that will be a very lucrative career. He’s only 26!
