http://socialmode.com/2009/04/20/synthesis-is-key-to-success-of-newspapers-magazines-and-publishers/ Integrated Synthesis of Media, Society and Behavior Fri, 06 Jan 2012 18:54:37 +0000 hourly 1 http://wordpress.com/ http://socialmode.com/2009/04/20/synthesis-is-key-to-success-of-newspapers-magazines-and-publishers/#comment-1210 Tue, 21 Apr 2009 19:30:35 +0000 http://socialmode.com/?p=1113#comment-1210 [...] Synthesis is Key To Success of Newspapers, Magazines and Publishers "This availability of all data by all outlets has ruined the differentiation between local papers, category specific publications and most hobbyist content providers. It used to matter who the editor in chief knew, which city a publisher was in, how fast the vans could get to the scene or whether the product makers liked a publisher’s reviewers. The ability to get and cover content competitors couldn’t drove audience. Now, search engine optimizations, clever traffic arbitrage schemes and integration with portals are the drivers of audience for most traditional publishers." (tags: journalism online newspaper+websites) [...]

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