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Archive for October 2nd, 2009

Why We Love Zombies

Posted in analysis of behavior, myth, science, tagged , , , , on October 2, 2009 | 1 Comment »

I can tell you this article is WRONG about why we love zombies.  and by love, we mean, we fear them and we love the adrenaline they produce.
Channeling my evolutionary psycho/bio/social – ist… it’s because mostly mindless stuff has chased us/stood in our way of survival for eons.
no really.   we fear the random beasts that [...]

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Top Integrated Branding Campaigns in Recent Memory

Posted in advertising, branding, tagged , , , , , on October 2, 2009 | Leave a Comment »

Here’s a list of what I think are the most effective branding campaigns in the last 10 or so years.   Effective = brand awareness + sales generation + longevity of creative (reduced cost overtime!).  Please note that Effective Branding Campaigns does not necessarily mean Best Commercial or Best Creative.   Branding is a much bigger concept.  [...]

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