… I would stop making movies altogether and just focus on making video games.
HALO franchise has sold more than 27 million units worldwide. $1.6 billion or so in cash money. This from a game that probably only cost $40 million to make. and far less than that to market.
Beyond just unit sales the number of impressions generated by Halo and its online machinima, books, boardgames and other offshoots is pretty staggering. Factor in additional sales of XBox hardware and peripherals. Movies would be very hard pressed to beat this. And, no, this isn’t the only game franchise with these kinds of numbers.
If you want a really neat look into games, gamer numbers and recent gaming behavior, this is a great preso.
