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Tag Archives: advertising
Advertising approaches
I recently watched the PBS documentary, art and copy. it’s a feature about advertising focusing mostly on the big agencies and agency personalities. absolutely fascinating. partly because these are big personalities but mostly because the campaigns featured are ones almost … Continue reading
Posted in advertising, algorithm, analysis of behavior, animation, behavior, business strategy, data mining, fashion, marketing, social science, truth, vertical media
Tagged advertising, media
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Facebook limited by ad budgets
Facebook’s new releases and plans were the talk of the week In the tech industry (by the way, not the only industry that matters!). Probably for good reason. Facebook’s size and growth is very impressive and the service is obviously … Continue reading
Posted in advertising, business strategy, facebook
Tagged advertising, facebook, the long view, what matters
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Local Advertising Algo Follow Up
Nice write up from my friend, Florent, about Foursquare API being used to create location heatmaps. This is precisely the location behavior data I was talking about in my post the other day. You see in his heatmap I know … Continue reading
No, really why advertising is failing online…
Update 3/29/09: Danny Sullivan correctly pointed out to me that he is a publisher and an advertiser. I’ll disagree on the idea that he is a “real user”, by which I meant “regular user”, because he is not nor I … Continue reading
Posted in advertising, business strategy, economics, finance, metrics, search, social networks, software
Tagged ads, advertising, analytics, banner ads, business models, cpc, cpm, internet advertising, online ads, performance, ppc, subscription models, techcrunch, tracking
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Internet Traffic Funnel – Where do you want to be?
Failure to understand how users and money flow through the Internet costs media and etailers a lot of money every day. There are huge misconceptions about where the “value” actually lives for user data, advertising performance and profit margins on … Continue reading
Watch the Watchers – Ask.com and Privacy Policies in the Future
Look, folks, there’s no such thing as privacy. Not on the internet, not in your home, not at work. As long as you are connected, in any way, to others, you are tracked and counted and watched. It’s not always … Continue reading
Posted in data mining, privacy, search, social networks, traffic
Tagged advertising, ask.com, facebook, privacy
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