Social Mode

I received the following from a director of ad operations, Jeremy Jones, in response to yesterday’s post on collective behavior and the other day’s post on vertical media.  His remarks focus on the confusion over social networking advertising (both selling and buying).  I include the full remark here and an annotated remark below.
[Social networks/social [...]

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This is a hot buzzphrase and has been for 5 or 6 years in online advertising.
As one company puts it:
“Behavioral targeting allows marketers to respond to identified consumer behaviors and gives them the ability to deliver “timely” messaging in an environment outside of where the behavior was captured.
What this means to advertisers is that they [...]

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