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Posts Tagged ‘economics’

Traditional Publishers in 2008 - Economic Reality

Posted in business strategy, economics, media, online advertising, traffic, vertical media, tagged , , , , , , , on March 30, 2008 | 2 Comments »

The Situation
A few weeks ago I covered the negative economic reality of video based advertising and the conflict between TV ads and Internet video ads.  To clarify, it is negative for the major networks and those that benefit from aggregated audience, distribution and ad spending.  For individuals and small companies it remains positive (e.g. a [...]

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Writer’s Strike and Consequences

Posted in business strategy, economics, hollywood, tagged , , , , on January 23, 2008 | No Comments »

Quick hit here…
Companies are finally aggressively marketing alternatives to TV and using the writer’s strike as user chum.
This is an economic problem for TV that will not be evident for many months.  Here’s why:
Ad rates online are at least 1/3rd lower than TV/Print rates.  Migrating the same viewership online cuts your revenue by 2/3rds at [...]

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Writer’s Strike

Posted in economics, hollywood, tagged , , , on December 14, 2007 | No Comments »

Oh man. Really, are writers still on strike?!
This never made sense as a defensive measure for writers to get paid for reuse of work on “new media.” It’s making less and less sense as this carries on. The logic and economics breakdown when you consider the only thing a work stoppage on [...]

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