Writer’s Strike and Consequences
Posted in business strategy, economics, hollywood, tagged economics, hollywood, iptv, wga, writer's strike on January 23, 2008 | No Comments »
Quick hit here…
Companies are finally aggressively marketing alternatives to TV and using the writer’s strike as user chum.
This is an economic problem for TV that will not be evident for many months. Here’s why:
Ad rates online are at least 1/3rd lower than TV/Print rates. Migrating the same viewership online cuts your revenue by 2/3rds at [...]
