Tag Archives: internet traffic

Internet Traffic Funnel – Where do you want to be?

Failure to understand how users and money flow through the Internet costs media and etailers a lot of money every day.  There are huge misconceptions about where the “value” actually lives for user data, advertising performance and profit margins on … Continue reading

Posted in analysis of behavior, behavior, business strategy, Statistics, vertical media, web 2.0 | Tagged , , , , , , , , , , , , , | Leave a comment

Inauguration Day Cost to Google

Check out this bit of info from the Official Google Blog! Based on their graph of searches per hour and assuming at $5-7 eCPM on searches  and an estimate of 500,000,000-1,000,000,000 searches per day (or 21,000,000 to 42,000,000 searches per … Continue reading

Posted in advertising, google, search, web 2.0 | Tagged , , , , , , | 1 Comment

Spitzer and Internet Traffic

Wanna get a good idea about why asking “who would do such a thing” is not an uplifting question to ask about events like Spitzer? Check out these sites: http://www.google.com/search?q=emperors+club Think they benefited at all by those curious enough to … Continue reading

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Does Internet Traffic Offer Any Political Guidance?

Consider the Democratic Primaries. Do we see any predictive power in internet traffic? Quantcast Demographic Info: Hillary Barack Compete.com: Hillary vs. Barack Alexa: Check here.  Quantcast: Conclusion: It’s tricky! however, I think we need to normalize the traffic by demographic … Continue reading

Posted in business strategy, data mining, economics, politics | Tagged , , , , , , | 2 Comments