Archive for February 19th, 2008

In my last post, I pointed out the inevitability of entropy and energy consumption in media businesses.

Well, you can’t avoid, but you might want to know how I spot it when the entropy is costing money?

Change the measurement.

Measure Profit/Employee and Profit/User and Profit/Pageview.  Those 2 metrics tell you everything you need to know.  You’ll spot inefficiencies very quickly with that.

Really.  try it.


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