In my last post, I pointed out the inevitability of entropy and energy consumption in media businesses.
Well, you can’t avoid, but you might want to know how I spot it when the entropy is costing money?
Change the measurement.
Measure Profit/Employee and Profit/User and Profit/Pageview. Those 2 metrics tell you everything you need to know. You’ll spot inefficiencies very quickly with that.
Really. try it.