Archive for October 24th, 2008

Link found between physical and emotional warmth
Los Angeles Times – 4 hours ago
In a study with interesting implications, people who held a cup of hot coffee for 10 to 25 seconds warmed to a perfect stranger. Holding a cup of iced coffee had the opposite effect.

http://news.google.com/nwshp?hl=en&tab=wn 8:35AM 10/24/08

  • Link found between physical touch and attraction
  • Link found between loud shot and fear
  • Link found between anxiety & loss of body support
  • Link found between sex and emotional satisfaction
  • Link found between life and air supply

Need anyone continue…? The top headline above was in the nation’s top 23 newspapers today as well as what greeted me on Google News this morning. Pleassssseee! This is a marketing study from a prestigious party school that happens to be a favorite of mine [not Yale] but it is junk science as you must have already surmised.

The contingencies around a warm cup of Joe and friendship are a perfect example of the conditioning that occurs from drinking coffee or tea for 361 days of the year for ten years in the presence of family, friends and co-workers. (Days missed were part of a nasty Montezuma’s revenge episode.) The studies implications are that if you hold warm guano in a bowl 361 days a year while talking to the love of you life you come to like guano. If you hold it while talking to your tax assessor or while watching “Deal or No Deal” you’ll come to hate it.

Emotions are exhaust, not fuel. The different types of psychology mystics who use emotions as anything other than by-products of behavior are doing us all a disservice – despite being trained by other mentalists to maintain this level of drivel. Nice going Science – the publishing arm of the American Association for the Advancement of Science. Next you’ll be priming us on how emotionally fulfilling it is to understand the link between Intelligent Design and our election choices. What are the consequences for Science publishing what normally we’d find in Psychology Today or the grocery store lines?

Come on, it’s Friday… give us something that doesn’t pander to the lowest common denominator…mentalistic high jinks.

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