There’s only so many times you can make that claim before people don’t really trust it.
the new iOS and iPhone doesn’t change everything. the first iPhone didn’t change everything. It shifted who made money in Silicon Valley and in media, but it didn’t change everything.
and it isn’t doing it again.
The oil spill. That changed everything. The iphone, it made Apple money. 9/11, that changed everything. the new iPhone made Techcrunch write some blog posts. Barack Obama’s election changed everything. iPhone 4 is just another release.
This marketing has to get real. at some point.
Then again, Apple will probably sell 10 million of these with this ridiculous message.