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There’s only so many times you can make that claim before people don’t really trust it.

the new iOS and iPhone doesn’t change everything.  the first iPhone didn’t change everything.  It shifted who made money in Silicon Valley and in media, but it didn’t change everything.

and it isn’t doing it again.

The oil spill.  That changed everything.  The iphone, it made Apple money.  9/11, that changed everything.  the new iPhone made Techcrunch write some blog posts.  Barack Obama’s election changed everything.  iPhone 4 is just another release.

This marketing has to get real.  at some point.

Then again, Apple will probably sell 10 million of these with this ridiculous message.

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Look, I’m a parent.  As much as I hate to admit it, kids do greatly influence spending in the household.

My 6 and 4 year old don’t just like the iPad – they get it. As Reese, 4 years old says, “It’s the iPad, you watch TV and do stuff on it.”   And then she goes off and well, watches TV and pokes around on it.  It fits in her lap, is loud enough without headphones and doesn’t turn off or freeze if she happens to get curious.

Reese Chillin' with the iPad

Reese Chillin' with the iPad

Mass consumer adoption of technology requires everyone in the family to get use out of it.  Say what you want about whether the iPad works for you as a work computer, it definitely works for a TV that does stuff for most families and it doesn’t cost much more than a flat screen that does nothing.   Forget how this thing screws up computer companies… what about the TV market…. what about the kids stuff market….

Kids love it = mass adoption. QED.

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The iPad, like the iPod, iPhone, and iMac isn’t a revolution in computer science, design interface, consumer packaging nor ui. It’s a revolution of the economics of those things. Now that there’s a device on the market now at 500 bucks and an unlimited data plan for 30 bucks a month it’s almost assured that the iPad type of computing and media platform will be popularized and maybe not even by apple. The hype of the technology will surely drown out the economic story for some time but in the long run the implications of the price of this technology will be the big story.

Sure we have sub 500 dollar computers and media devices. they have never been this functional or this easy. Apple has just shown what is possible so now the other competitors will have to follow suit. It really doesn’t matter in the grand scheme if it’s apple or htc or google or microsoft or Sony who wins the bragging wars each quarter – the cat is out of the bag – cost effective, easy to use, and fun computing for everyone is possible in a mass producible construction.

There are some interesting side effects coming out of this. If a business can’t make huge profits from the hardware or the connection or the applications where will the profit come from? (I’m not saying companies won’t mark good profits I just don’t think it will be sustainable – especially for companies used to big margins.)

Obviously the sales of content matters. Books, movies, games, music and so on. This computing interface makes it far more easy to buy content and get a sense that it was worth buying. If the primary access channel is through a browser I think people aren’t inclined to pay – we all are too used to just freely browsing. On a tablet the browser isn’t the primary content access channel.

The challenge for content providers is that quality of the content has to be great. This new interface requires great interactivity and hifi experiences. Cutting corners will be very obvious to users. There’s also not really some easy search engine to trick into sending users to a sub par experience. That only works when the primary channel is the browser.

If advertising is going to work well on this platform boy does there have to be a content and interaction shift in the industry. Banners and search ads will just kill an experience on this device. Perhaps more old school magazine style ads will work because once your in an app you can’t really do some end around or get distracted. Users might be willing to consume beautiful hifi ads. Perhaps the bigger problem is that sending people to a browser to take action on an ad will be quite weird.

Clicks can’t be the billable action anymore. Clicks aren’t the same on a tablet! (in fact, most Internet ads won’t work on the iPad. Literally. Flash and click based ads won’t function)

Perhaps the apps approach to making money will work. To date the numbers don’t add up. Unless users are willing to pay more for apps than they do on the iPhone only a handful of shops will be able to handle the economics of low margin, mass software. So for the iPad apps seem to be higher priced. More users coming in may change that though.

In a somewhat different vein…. Social computers will be a good source of cold and flu transmission. If we’re really all going to be leaving these lying about and passing them between each other, the germs will spread. Doesn’t bother me, but some people might consider that.

Will users still need to learn a mouse in the future?

Should we create new programming interfaces that are easier to manipulate with a touch screen. Labview products come to mind?

What of bedroom manners? The iPhone and blackberries are at least small…

And, of course, the porn industry. The iPhone wasn’t really viable as a platform. This touch based experience with big screens… Use your imagination and I’m sure you can think up some use cases…

I do think this way of interacting with computers is here to stay. It’s probably a good idea to think through how it changes approaches to making money and how we interact with each other. I’d rather shape our interactions than be pushed around unknowingly….

Happy Monday!

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I’ve had a good time messing with this iPad. The hype is justified I’m afraid….

It’s true many of the ideas coming to life in the iPad aren’t new but like so many apple products they just put them together better than anything we’ve seen before.

Touch screens
Manipulative interfaces
Long battery life
Tablet format
Simple, controlled ui
Virtual keyboard
Wireless connectivity
Spelling correction
Universal access features
Ereader
And so on…

Bits and pieces have been tried before. This is just a whole different package.

Sure it’s got some things that can be improved… I keep pressing the caps lock key, sometimes the screen mode gets weird, and the screen gets dirty quickly like the iPhone (dorritos aren’t a viable snack anymore). This are things that can be refined overtime.

One major concern I do have… The iPad doesn’t seem rugged. It’s so pretty and so smooth but I fear moving it out of my lap. Reminds me of holding our children during their first week of life…

Apple takes a lot of criticism for lack of multitasking and closed os. Frankly though it flat out works. I think if you don’t have constraints on a system it gets sloppy quickly. My droid phone has all sorts of oddities that my blackberry and iPod touch do not. I’m not saying one approach is better than another on os and devices… Different devices different needs. I want the iPad to work well on my most common tasks and it appears to do that. I will take some loss of functionality for a great experience on key elements. Also I noticed that most good apps include the right functions so that multitasking in the os isn’t really that important. E.g. Code editors including a browser an FTP function in app.

The economics of the ipad will change the industry. The hardware is so functional it’s hard to believe you can get one of these for 500 bucks. And this is gen 1. The software In the app store is already very good. And it’s easily 80% cheaper than typical laptop / desktop apps. The fact that you can attach a bluetooth headset to this and run Skype pretty much could do in landlines and typical voip. When the 3G models ship with their decent data plans the cellular economics have got to change.

I played a few of the games. They are very fun and very good looking/sounding. Beyond being a very big threat to other gaming machines like the ds and psp, I think the iPad will do what the Wii did – bring about a whole category of gaming and a whole new category of gamers. Board game dynamics are going to be much more interesting on this platform than in any other platform. At the controller less experience with a screen as part of the interface is very enjoyable. And unlike the iPhone the experience is bigger in every way.

My favorite apps so far are Wolfram|Alpha, iWork, brushes, word press, AIM/life stream, and Theo Grays The Elements.

Civ revolutions and Tap Tap radiation are awesome games.

And my ultimate test for whether this will be a long term device for me… Can I type fast and in great enough quantity to be able to write emails and script/program? Yes! Both the keyboard and the text editors are very functional.

By Christmas time the consumer software, gaming and computer industry are going to look very different. New companies, new economics, new approaches…. Yes, it will be that fast of transition…

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I warned you that I’d do it… just as I did with the iPhone…  I’ve already invented the LiPad.

Here are highlights from my launch video.

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And it’s not pretty…

MacRumors Folks are not paying attention.

I’d post the stuff except it’s not clean and it’s a tacky hack.

[update: shut it down now… yikes]

[update: techcrunch had coverage too]

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I personally like Gizmodo better… but what do you think?  who’s coverage is better?

better = funnier + snarkier + pictures + fast refreshes

Gizmodo

Jason Chen:
No weight loss problems here.

Crunchgear

9:03 – The woman sitting next to me is using an actual cassette tape recorder. She has no business being here.

CNET

He appears to be rocking an all-demin ensemble, it’s a little hard to tell from here.

MacRumors

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