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Posts Tagged ‘activities’

Almost all humans do all the following daily:

  • Eat
  • Drink Water
  • Sleep
  • Breath
  • Think about Sex/Get Sexually Excited
  • Communicate with Close Friends and Family
  • Go to the bathroom
  • People Watch
  • Groom

Almost all humans do the following very regularly:

  • Work (hunt, gather, desk job, factory job, sell at the market)
  • Have sex or have sexual activities
  • Listen to or play music
  • Play
  • Take inventory of possessions (count, tally, inspect, store)

A good deal of humans do the following regularly:

  • Go to school/have formal learning (training, go to school, college, apprenticeship)
  • Cook/Prepare Food
  • Read
  • Compete for social status
  • Court a mate

Fewer humans do the following occasionally:

  • Travel more than a few miles from home
  • Write (blog, novel, paper)
  • Eat away from home
  • Stay somewhere that isn’t their home
  • Exercise outside of work tasks (play sports, train, jog)

I’m sure we can think up many more activities in the bottom category probably not many more in the top 3 categories.

For a technology to be mass market successful it has to, at its core, be about behaviors in the top categories.   And it has to integrate with those behaviors in a very pure way, i.e. don’t try to mold the person, let the person mold the technology to their behavior.

I define mass market success as “use by more than 10% of the general population of a country.”   Few technologies and services achieve this.   But those that do all deal with these FHAs.  Twitter, Google, MySpace, Facebook, Microsoft, TV, Radio, Telephone, Cellular Phone…. the more of those activities they deal with the faster they grow.   Notice also that almost all of these examples do not impose a set of specific use paths on users.  e.g. Twitter is just a simple messaging platform for that you can use in a bazillion contexts.

It’s not about making everything more efficient, more technologically beautiful.   It is about humans doing what they’ve done for 100,000+ years with contemporary technology.  If you want to be a successful service, you have to integrate and do a behavioral evolution with the users.

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