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Posts Tagged ‘apple’

There’s only so many times you can make that claim before people don’t really trust it.

the new iOS and iPhone doesn’t change everything.  the first iPhone didn’t change everything.  It shifted who made money in Silicon Valley and in media, but it didn’t change everything.

and it isn’t doing it again.

The oil spill.  That changed everything.  The iphone, it made Apple money.  9/11, that changed everything.  the new iPhone made Techcrunch write some blog posts.  Barack Obama’s election changed everything.  iPhone 4 is just another release.

This marketing has to get real.  at some point.

Then again, Apple will probably sell 10 million of these with this ridiculous message.

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Apple iPad

The rumors are finally rumors no more.  The iPad is out.

When the iphone came out it was clear it was going to change phones.

the iPad… hmmmm…. where does it fit?  what does it advance?   what experience does it enhance?

the only obvious thing I see right now is video gaming and ebooks/publishing.

but……  10 hour battery life makes it a tough tough tough thing to compete with good ol’ paper.

There’s a lot of talk about Digital Publishing… new form of newspaper.  I just don’t buy it.  If the browser wasn’t a good medium for newspapers, there’s really no basis to assume the iPad will be.

There’s a killer application in education for this.  It’s actually functional enough to act as a digital library and a computing tool.

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Straight Shot:  The Zune HD is a better gadget than the iPOD touch.

Still needs work:  The Zune HD has only a handful of games available and almost no apps.

Frustrating:  Despite a decent browser, most websites kick the Zune browser to their crappy mobile sites.

Long Wind:   I’ve been a avid user of the ipod touch since it’s launch.  I love mine.  However, it’s starting to annoy me.  The battery with wifi is weak on the touch.  The itunes store doesn’t save your password and prompts you incessantly.  I hate the way apps come up and shut down.  It’s heavy.  The headphone jack is on bottom… blargh (so is the zune’s… double blargh).

my biggest beef though is that the itunes experience is old and the track by track business model annoys me.  I much prefer the amazon mp3 approach for track buying (buy once and it’s yours) and the Zune pass for all-you-can-eat subscriptions.

The Zune HD is a great little device.  I mean it is little… very light and thin.  Touch screen is crisp and responsive.  The user interface is nice and seems fresh.  The HD radio is very nice.   Ok, i’ll admit it’s still a bit geeky looking compared to the sexy ipod/iphone curvey/shiny/flashy cases…. but geeky is the new sexy, right?

Mark My Words:  The Zune and the Microsoft entertainment ecosystem will continue to chip away at Apple’s dominance.  From gaming  to VOD to music players Microsoft has a better line up and that will win out over time.

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I personally like Gizmodo better… but what do you think?  who’s coverage is better?

better = funnier + snarkier + pictures + fast refreshes

Gizmodo

Jason Chen:
No weight loss problems here.

Crunchgear

9:03 – The woman sitting next to me is using an actual cassette tape recorder. She has no business being here.

CNET

He appears to be rocking an all-demin ensemble, it’s a little hard to tell from here.

MacRumors

Note to live bloggers:

Please make your pages auto refresh.  Please post latest updates at the top and have older posts move down.  Please use smaller images and have them in the side rail.

We want data and funny, not hard to understand webpages.

Also, no punch the monkey ads.

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You can shake it, get coverflow, use it as voice recorder. It’s cool. But this whole announcement reminds me of that SNL sketch where Steve Jobs just keeps making smaller and smaller ipods until they need tweezers.

Pic from Gizmodo:

iPod Nano

iPod Nano

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if you’re paying attention to apple’s event you just heard about iTunes 8 and the genius feature.  Basically it makes smart playlists based on the iTunes user base and your preferences.

Pandora, Last.fm, iLike and many others already do this.  Big Deal.  We were doing this at Launch music 8 years ago.  It doesn’t really add much value to the music sales ecology.  Very little.

Why?

It can’t find you music you haven’t heard that you will like.  None of them can.  A group/artist has to be popular and a classified entity before it will get mixed in.  These automatic collaborative filters can’t solve that problem for people, probably ever.

Also, is this a feature that we all really need?  is auto playlisting really a big concern we have?  half the fun of having a huge library is the ACT of making play lists.  Seriously.  It’s like channel surfing… imagine if I had automated channel surfing.  the fun is in the surfing.

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I’m now the owner of a fancy macbook.  Here are some notes on my apple buying and using experience.

Mac and Apple stores definitely have a distinct smell to them.  It’s been reported by many on the internet and as far as my last 5 or 6 apple products go, there’s something they do with the packaging and/or the hardware itself.  It’s vanilla smelling.

Apple stores using Windows Mobile to process credit cards.  yup, that’s what their hand helds run.  If that doesn’t underscore the real battle in tech companies, I don’t know what does.  Apple has all the media and fun things, Microsoft still owns transactions, even at the Apple store.  Another proof of this… iWork’s Numbers spreadsheet app doesn’t do pivot tables or conditional formating (staples in financial work) and Excel crushes at that. Yes, they like to market that in a tongue in cheek way but really that keeps people stuck to Windows more than anyone can imagine.  Pivot tables and credit cards – kinda important.

The MacBooks are cold to the touch which is very comforting considering the last 3 Sony/HP computers I have all run hot and make you very afraid of exploding hardware.  It’s a really off-putting user experience to have a hot computer.  Not sure why that’s not a bigger concern/been solved.

Shareware is better on a Mac.  The cult of mac seems to even force software hacks to take a little more care to polish their apps.  The software works better and always looks better.  Take the shareware IM clients.  The most popular ones on Windows are funky looking and tend to be very bulky in use.  The popular ones on mac are lightweight and generally try to integrate well with the Mac OS.

AppleCare is a rip off.  Except we all get it because Apple markets very well and the Mac products aren’t ones you “feel” you can just rip off the top and fix it up.  It’s very clever.

Making appointments to see a Mac genius to have them fix your stuff?  Yikes, another marketing effort.  You don’t need an appointment, by the way.  Just go to the counter and ask to fill out a fix request form.  Fill it out, leave your gear, and they will fix it up fast and CALL YOU when it’s done.  Now that’s service.  Why don’t they just market that INSTEAD of the best buy like experience where I wait for 30 minutes to talk to someone who fills out the form anyway?

Kids love Apple stores.  Kids do not like Best Buy.  Really.  Apple, yet again, got that right.  Make a place that kids ASK to go to AND behave when they are there… guess what? parents go.  Best Buy – get a babysitter or don’t go.

Java on Mac is great.  Man, had Java worked this well for me on Windows I might have become a java fanboy.  Really.  It’s weirdly smooth to update, use applets, build stuff and the IDEs work really well.  That’s not so much an Apple Experience thing, however, it stuck out for me.

Oh, now I’m also cooler.  I measured that.  Definitely cooler in an absolute kinda way too.  Like everyone notices.

Not.

Nonetheless, Apple is different, for sure.  Sometimes good, sometimes not.

~R

 

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