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Posts Tagged ‘behavior based advertising’

How convenient!  Slashdot had a lead post about Google ad patents and these patents are all about behavioral targeting.

19. The computer-implemented method of claim 18 wherein actions of the user monitored are selected from a group of user actions consisting of (a) cursor positioning, (b) cursor dwell time, (c) document item selection, (d) user eye direction, (e) user facial expressions, (f) user expressions, and (g) express user topic interest input.

A few other posts around the web lead to other coolish behavior based ad information.

One key aspect of behavior based anything – you need computing power.  lots of it.  This is yet another reason most vertical ad networks, targeted publishers and standard marketers can’t really do behavior based, uber effective advertising campaigns.  They simply lack the raw horsepower.

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