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Posts Tagged ‘job sites’

LinkedIn has been a long time darling in blog discussions, VC conversations and strategery sessions.

Techcrunch brings us news of their latest shuffling of the exec deck.

It’s one of these media ventures that seems like such a great idea but really isn’t.  It has no growth potential left and is a media product that grabs user bases that really aren’t worth that much to advertisers or big exec firms – for example… the unemployed middle-aged, middle management white guys.

Now, don’t get me wrong.  I like LinkedIn as a place to hosted my resume and occassionally link to people.  Unfortunately, I think that’s just about what everyone uses it for, excluding marketers and recruiters.

This isn’t so unusual.  Almost all other online job boards, professional networking and recruitment sites go the same way.

Site gets announced

Some people join

It catches fire and everyone puts their data in

The recruiters swarm

People get annoyed, bored, or don’t land that dream job and most accounts/profiles age

Network/Site starts blasting out emails and alerts about people looking for you, jobs waiting for you

That powers the site for years

Revenue grows slightly but never breaks out

Next site crops up and chips away at existing sites margins

LinkedIn’s traffic has fallen off.  It basically has found the 16 million people looking for jobs it can offer them.

People not in the market don’t update their profiles.  The folks most likely to power big network connection growth, don’t need a networking site. Folks who want a bitching resume just go off and build one at their domain or facebook page.

Put all of this together and LinkedIn is another Monster.com.  It’s big, has users, might add a bell or whistle but has no place to go.   It’s fate is set and completely determined but what it actually is – a job board.  It’s only hope to grow is to somehow magically get people more jobs than any of the other methods. It won’t die as people always need networking and jobs.

I predict some old skool news media company will buy it one day and squeeze it for revenue.  It’s a safe haven for the weary Internet exec.

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