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Posts Tagged ‘linkedin’

I wonder if I can break from the flow in this blog to posit a response on the CNN article

When any argument used results in the personification of the brain as an entity that ‘does’ things, the value of your verbal behavior to others gets minimalized. Brains are cellular matter that behave according to cellular chemistry and physics without any agency toward purpose, function, or order.”

Please don’t follow the crowd and use words as if they don’t matter. Furthermore, avoid the crowd’s focus on monocausality, absolutes and Newtonian cause and effect chain-link logic. You are involved with an organ that has roughly 100 billion neural cells with 10 million attachments to each one. Noodle that if you will! The number of permutations for what is going on in the brain as a billion fibers fire in and out of synchrony with other patterns is difficult to deal with. Using simplistic metaphors is what the crowd does. Metaphors may sound succinct but they reduce the reader’s ability to grasp the enormity of the problems involved in every aspect. Behavior::neural activity::genetics::the environment and their reciprocities are complex. The subject matter has a “wow” factor but it also has a history littered with charlatans, elixir salesman and worse. Don’t follow the crowd but instead, select the empirical path rather than the path of myth, magic and dualism.

No, these observations reported by CNN don’t abstract well.  They don’t do much but imply that a correlation is as good as a ‘cause.’ Pity. Correlations are the basis of fMRIs.

The brain doesn’t show that people fear being different. The brain shows patterns of firings that people with letters and research project numbers after their name interpret one way or another. You still have to listen and read and evaluate what they say, write and interpret.

  • How did the brain come to fire the way it did (in that area, at that amplitude, and pattern)?
  • What impact did neural plasticity have on the firings?
  • What do the fMRI readings represent?
  • Is the same firing pattern seen in Budapest or Pogo to that stimuli?
  • Is it true of Paraná tribe members and Malaysian sea nomads?

We are like others in groups or organizations because we are both reinforced and punished over time for our behavior in relation to their behavior. We recognize similarities (selectively) and as long as they don’t conflict with our other (selected) valued belief systems, we “relate” to that group. We diverge from social group convention for the same reasons. What is constant are the changes in the flow of what we value or what we relate to in those and other groups we attend to…which is also conditioned.

To show the degree that things are controlled by consequences, invite a Shiite to speak at your church mission group or invite a goyim to participate in the next Hasidic  law review. Watch the group behavior.  Of course these are extremes to show an effect.  But there are subtle abstractions as well… Bring your close friends, the ones who love you for who you are… to a Monster Truck Rally.   Social contingencies are powerful!  

That is one way to explain why some people are Green Bay Packer fans and some are Oakland Raider fans. Each sees things they value in their group and don’t value in the other’s group. Those ‘things’ are also conditioned by the contingencies the different fans were exposed to in the past.

How else does one explain being a Raider fan?

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LinkedIn has been a long time darling in blog discussions, VC conversations and strategery sessions.

Techcrunch brings us news of their latest shuffling of the exec deck.

It’s one of these media ventures that seems like such a great idea but really isn’t.  It has no growth potential left and is a media product that grabs user bases that really aren’t worth that much to advertisers or big exec firms – for example… the unemployed middle-aged, middle management white guys.

Now, don’t get me wrong.  I like LinkedIn as a place to hosted my resume and occassionally link to people.  Unfortunately, I think that’s just about what everyone uses it for, excluding marketers and recruiters.

This isn’t so unusual.  Almost all other online job boards, professional networking and recruitment sites go the same way.

Site gets announced

Some people join

It catches fire and everyone puts their data in

The recruiters swarm

People get annoyed, bored, or don’t land that dream job and most accounts/profiles age

Network/Site starts blasting out emails and alerts about people looking for you, jobs waiting for you

That powers the site for years

Revenue grows slightly but never breaks out

Next site crops up and chips away at existing sites margins

LinkedIn’s traffic has fallen off.  It basically has found the 16 million people looking for jobs it can offer them.

People not in the market don’t update their profiles.  The folks most likely to power big network connection growth, don’t need a networking site. Folks who want a bitching resume just go off and build one at their domain or facebook page.

Put all of this together and LinkedIn is another Monster.com.  It’s big, has users, might add a bell or whistle but has no place to go.   It’s fate is set and completely determined but what it actually is – a job board.  It’s only hope to grow is to somehow magically get people more jobs than any of the other methods. It won’t die as people always need networking and jobs.

I predict some old skool news media company will buy it one day and squeeze it for revenue.  It’s a safe haven for the weary Internet exec.

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