Posts Tagged ‘productivity’

Check out this bit of info from the Official Google Blog!

Based on their graph of searches per hour and assuming at $5-7 eCPM on searches  and an estimate of 500,000,000-1,000,000,000 searches per day (or 21,000,000 to 42,000,000 searches per hour)* ….

Google lost over 20,000,000 queries during the inauguration or $100,000-140,000 on search.

Assuming a similar loss of general traffic across the web it cost Google an additional $40,000-60,000 in AdWords revenue.

Wow.  that’s a lot of ad revenue to lose for about a 1 hour interuption.  I suppose CNN, Facebook, and other news outlets picked up that extra ad traffic.

*Based on 2008 comscore reports and UU estimates from quantcast.

* My estimates for revenue per hour roughly equate to the quarterly earnings after you do all the math to roll it up.  So the eCPM and searchs per hour seem to be solid assumptions.

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